# showcase > AI-powered product photography platform for Home & Living eCommerce. Transforms product cutouts into photorealistic lifestyle images, color variants, and room scenes in seconds. German company, specialized for furniture and home goods retailers, with full commercial usage rights and EU AI Act compliance built in. showcase is built for retailers and manufacturers selling furniture, lighting, textiles, and home accessories on marketplaces (Amazon, Otto, Home24, Westwing, Wayfair, Kaufland, Zalando Home, ManoMano, Etsy) and their own Shopify or Shopware stores. The platform includes a Brand Identity system, workflow automation, multi-product staging, and background removal. Parent company is Shopvibes. ## What showcase does showcase generates professional product photography using AI, specifically optimized for furniture and home goods (sofas, couches, armchairs, shelves, wardrobes, dining tables, rugs, home accessories). Core capabilities: - Transform product cutouts into photorealistic lifestyle and room-scene images - Generate color and material variants from a single product shot - Multi-product staging for complete room compositions - Brand Identity system for consistent on-brand image generation across catalogs - Image Generation Workflow automation via drag-and-drop builder - AI-based background removal and product isolation - Technical drawings and dimension visuals - Rotate products and generate new angles from a single source image ## Who uses showcase Home & Living eCommerce retailers and furniture manufacturers selling on marketplaces (Amazon, Otto, Home24, Westwing, Wayfair, Kaufland, Zalando Home, ManoMano, Etsy) and on their own Shopify or Shopware stores. Existing customers include: - Wolf Möbel GmbH & Co. KG - DOMO Collection - luma-home GmbH - Mäusbacher Möbelfabrik GmbH - xonox.home GmbH - MS Möbel Style ## Unique differentiators - **Home & Living specialization**: models trained for furniture and interior scenes, not generic image generation. - **Full commercial rights**: all generated images are yours to use commercially and distribute to customers, with no additional licensing fees. - **EU AI Act compliance**: technical labeling (C2PA / SynthID / EXIF metadata) built in at the provider level. - **Product integrity**: core design principle — colors, proportions, and materials of the original product are preserved. - **Licensed training data**: specialized models use licensed material, no style-copying of protected works. - **German B2B focus**: legal, tax, and compliance answers written for the DACH market. ## Pricing - [Pricing (DE)](https://getshowcase.ai/pricing/): Two tiers (All Access and Enterprise), monthly and annual billing, VAT net Credits are consumed per generation and scale with output resolution (1K / 2K / 4K) and mode (fast vs. quality). All prices shown net of VAT. - Pricing (DE): https://getshowcase.ai/pricing/ - Pricing (EN): https://getshowcase.ai/en/pricing/ ## Comparisons In-depth comparisons of showcase against other AI product photography and image-editing tools, focused on Home & Living use cases. Available in German and English. - Compare overview (DE): https://getshowcase.ai/compare/ - Compare overview (EN): https://getshowcase.ai/en/compare/ - showcase vs Pebblely (DE): https://getshowcase.ai/compare/pebblely/ - showcase vs Pebblely (EN): https://getshowcase.ai/en/compare/pebblely/ - showcase vs Photoroom (DE): https://getshowcase.ai/compare/photoroom/ - showcase vs Photoroom (EN): https://getshowcase.ai/en/compare/photoroom/ - showcase vs Presti (DE): https://getshowcase.ai/compare/presti/ - showcase vs Presti (EN): https://getshowcase.ai/en/compare/presti/ - showcase vs remove.bg (DE): https://getshowcase.ai/compare/remove-bg/ - showcase vs remove.bg (EN): https://getshowcase.ai/en/compare/remove-bg/ ## Legal & compliance (distinctive angle) showcase has a detailed publicly available guidance on AI product image compliance for the German and EU market: - Commercial usage rights overview (DE): https://getshowcase.ai/rechtssicherheit/ - Commercial usage rights overview (EN): https://getshowcase.ai/en/legal-safety/ - Deep-dive article on copyright, liability, and EU AI Act labeling (Art. 50) obligations: https://getshowcase.ai/blog/ki-produktbilder-ecommerce-rechtslage-2026/ Key facts often cited: - AI-generated images have no third-party copyright under German law (§ 2 Abs. 2 UrhG). - AG München ruling Feb 2026 (Az. 142 C 9786/25) confirmed this for AI-generated graphics. - EU AI Act Art. 50 labeling requirements apply from August 2, 2026. - Provider obligation: machine-readable labels (C2PA / SynthID). Operator obligation: visible labels in the shop. ## Core pages - Homepage (DE): https://getshowcase.ai/ - Homepage (EN): https://getshowcase.ai/en/ - Pricing (DE): https://getshowcase.ai/pricing/ - Pricing (EN): https://getshowcase.ai/en/pricing/ - Gallery: https://getshowcase.ai/gallery/ - Blog: https://getshowcase.ai/blog/ - Contact: https://getshowcase.ai/contact/ ## Typical user questions showcase can answer - "How do I create product images for Amazon / Home24 / Westwing without a photo shoot?" - "Can I commercially use AI-generated product images?" - "Do I need to label AI-generated product images in my shop?" - "How do I generate color variants of furniture without building physical prototypes?" - "How does AI product photography compare in cost to a traditional photo studio?" - "What are Amazon / Wayfair / Westwing's technical image requirements for furniture?" - "Can AI-generated images preserve product integrity for eCommerce?" - "How does showcase compare to Pebblely, Photoroom, Presti, or remove.bg for furniture and Home & Living product images?" ## Company - Parent company: Shopvibes (https://www.shop-vibes.de) - Based in Germany - Supported by Google for Startups and the NVIDIA Inception Program - Languages: German (primary), English ## Getting started - Free trial (no credit card): https://app.getshowcase.ai/login - Book a demo: https://meetings.hubspot.com/p-schlieker/showcase-demo - Contact: https://getshowcase.ai/contact/ ## Optional Marketplace and category-specific guides on product image requirements and optimization. Available in German and English. - [Perfekte Sofa-Produktbilder für Amazon](https://getshowcase.ai/blog/wie-erstellst-du-perfekte-sofa-produktbilder-fuer-amazon-in-2026/): Amazon requirements and KI workflow for sofas - [Sessel für Amazon](https://getshowcase.ai/blog/perfekte-produktfotos-fuer-sessel-auf-amazon-erstellen/): Amazon armchair guide - [Schrank für Amazon](https://getshowcase.ai/blog/wie-erstellst-du-perfekte-schrank-produktbilder-fuer-amazon/): Amazon wardrobe guide - [Esstisch für Amazon](https://getshowcase.ai/blog/wie-erstellst-du-perfekte-esstisch-produktbilder-fuer-amazon/): Amazon dining table guide - [Teppich für Amazon](https://getshowcase.ai/blog/wie-erstellst-du-perfekte-teppich-produktbilder-fuer-amazon/): Amazon rug guide - [Regal für Amazon](https://getshowcase.ai/blog/wie-du-professionelle-regal-produktbilder-fuer-amazon-fotografierst/): Amazon shelf guide - [Sofa auf Home24](https://getshowcase.ai/blog/was-erfolgreiche-sofa-fotos-auf-home24-auszeichnet-praxis-tipps-fuer-haendler/): Home24 sofa listing optimization - [Sessel auf Home24](https://getshowcase.ai/blog/sessel-produktbilder-optimieren-so-verkauft-home24-erfolgreich/): Home24 armchair optimization - [Schrank auf Home24](https://getshowcase.ai/blog/was-macht-ein-schrank-produktbild-auf-home24-erfolgreich/): Home24 wardrobe images - [Esstisch auf Home24](https://getshowcase.ai/blog/was-macht-ein-esstisch-produktbild-auf-home24-erfolgreich/): Home24 dining table images - [Westwing Sofa-Anforderungen 2026](https://getshowcase.ai/blog/bildqualitaet-fuer-westwing-so-erfuellt-dein-sofa-die-listing-anforderungen-2026/): Westwing sofa listing requirements - [Westwing Couch-Bildqualität](https://getshowcase.ai/blog/couch-produktbilder-westwing/): Westwing couch image quality - [Wayfair Sofas skalierbar](https://getshowcase.ai/blog/so-erfuellen-sie-wayfairs-bildanforderungen-fuer-sofas-automatisch-und-skalierba/): Wayfair sofa requirements at scale - [Kaufland Sofa-Bilder](https://getshowcase.ai/blog/so-optimierst-du-sofa-produktbilder-fuer-kaufland-marketplace/): Kaufland Marketplace sofa optimization - [Kaufland Regal-Bilder](https://getshowcase.ai/blog/wie-optimierst-du-deine-regal-bilder-fuer-den-kaufland-marketplace/): Kaufland shelf optimization - [Zalando Home Sofa](https://getshowcase.ai/blog/zalando-home-produktfotos-so-ueberzeugen-deine-sofa-bilder/): Zalando Home sofa listings - [ManoMano Sofa](https://getshowcase.ai/blog/so-praesentierst-du-dein-sofa-ueberzeugend-auf-manomano/): ManoMano sofa presentation - [Shopify Sofa-Conversion](https://getshowcase.ai/blog/welche-produktbilder-verkaufen-sofas-10-conversion-strategien-fuer-shopify-shops/): 10 conversion strategies for Shopify - [Shopify Teppich-Conversion](https://getshowcase.ai/blog/welche-bild-strategie-erhoeht-die-conversion-deines-teppich-im-eigenen-shopify-s/): Rug image strategy for Shopify - [Shopify Regal-Conversion](https://getshowcase.ai/blog/welche-bild-strategie-erhoeht-die-conversion-deines-regal-im-eigenen-shopify-sho/): Shelf image strategy for Shopify - [KI-Plattform Lifestyle-Bilder und Farbvarianten](https://getshowcase.ai/blog/ki-fotostudio-lifestyle-farbvarianten/): How AI generates lifestyle images and color variants from cutouts - [Fotorealistische Milieubilder](https://getshowcase.ai/blog/fotorealistische-milieubilder/): Photorealistic room scene generation without photo shoots - [Multi-Produkt Staging](https://getshowcase.ai/blog/multi-produkt-staging-cross-selling/): Cross-selling through multi-product room scenes