Grupa Forte S.A.

Scaling Smart: How Forte Automates Furniture Data for Amazon, Wayfair, and Beyond
“shopvibes significantly accelerated our listing process and helped us centralize all data and images in one place, which had previously been our biggest challenge. Our marketplace workflows are cleaner, faster, and ready to grow – without adding complexity or headcount.”
– Team Forte
About Forte

Forte is one of Europe’s leading manufacturers of ready-to-assemble furniture. With a strong focus on B2B channels, Forte distributes its products across major marketplaces like Amazon, Wayfair, Home24, and others. The company runs its own PIM system and was looking for a smarter way to clean up product data at scale and manage a growing list of marketplace integrations.

In a nutshell
  • Company: Grupa Forte S.A.
  • Industry: B2B furniture manufacturing
  • Challenge: Various marketplace formats, manual listing work
  • Solution: Centralised PIM‑to‑marketplace via shopvibes, integrated APIs, channel‑specific mapping
  • Outcomes:
    • Continuous listing of hundreds of new products per month, exceeding prior limitations
    • Scaling without extra headcount and effort
  • Benefit: Efficient management of multiple B2B marketplaces from one place, enabling growth with lean operations.
The challenge

Managing product data across multiple marketplaces had become increasingly complex. Each platform required individual attention - from data mapping to manual listing efforts. Despite having a mature PIM infrastructure, the team spent significant time on repetitive processes to get product data ready for marketplaces. Adding to the pressure: growth and expansion targets increased the teams workload further.

The solution with shopvibes

With shopvibes, Forte connected their internal PIM directly to key B2B platforms. The system enables centralized product enrichment and automates the channel-specific requirements for marketplaces such as:

  • Amazon Vendor
  • Wayfair
  • Home24
  • Kaufland
  • Check24

Thanks to smart mapping and API-driven integrations, Forte now manages all marketplace listings in one place. Quickly, reliably, and at scale.

The result
  • Faster listings: significantly reduced time-to-market, especially visible with Kaufland
  • Better data quality: consistent, complete, and platform-compliant
  • No extra hires needed: Forte scales operations across five marketplaces without growing the team
  • Stable API setup: Integrations to Amazon and  Wayfair integration run smoothly and reliably
Your next step

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