ShopVibes GmbH
ShopVibes GmbH is the company behind shopvibes, showcase, and Backlane. We help brands, manufacturers, and retailers organize product data, create visual content, and manage their marketplaces more efficiently.
Our solutions
Less manual work. More time for your business. Our products address the tasks that slow e-commerce teams down every day: data, content, and marketplace operations.
PIM & distribution
Manage product data and media centrally, check their quality, and deliver them to retailers and marketplaces in the right format. shopvibes turns well-maintained data into listings ready to sell.
Built for: Brands, manufacturers, and teams selling across multiple channels.
Explore shopvibesshop-vibes.de
AI product images & videos
showcase turns product cutouts into lifestyle images, room scenes, and product videos. The AI visual platform for furniture and Home & Living helps you create more content without complex photo shoots.
Built for: Furniture and Home & Living brands, retailers, and content teams.
Explore showcasegetshowcase.ai
MCP for marketplaces
Backlane connects your seller accounts directly to AI assistants like ChatGPT and Claude. Its MCP server lets you check inventory, edit listings, and keep track of orders using natural language.
Built for: Marketplace and operations teams working with AI assistants.
Explore Backlanegetbacklane.com
shopvibes provides a foundation for reliable product data and distribution. showcase opens up visual possibilities for furniture and Home & Living. Backlane brings daily marketplace work into your AI chat. Three independent products from ShopVibes GmbH, shaped by the practical needs of e-commerce teams.
shopvibes by the numbers
Supported by
Practical e-commerce experience. Software that does the work.
Working with brands, manufacturers, and retailers brings us face to face with the same everyday tasks: preparing product data for each channel, creating compelling visuals, and staying on top of marketplace operations. We build focused solutions for these tasks.
Based in Oberhaching near Munich, ShopVibes GmbH brings together experience in product data management, marketplace integrations, and AI. With shopvibes, showcase, and Backlane, we put that experience to work for different teams and needs.
Our values
We foster a culture of curiosity, encouraging our team to never stop learning and exploring new ideas. Curiosity drives innovation and growth.
We empower our team to work autonomously, make decisions, and take ownership. A flexible environment lets people find their own path to success.
We believe in open, honest communication - internally and externally - sharing information, feedback and progress to build trust and collaboration.
We treat our employees, customers and partners with respect and equality, providing equal opportunities and rewards based on merit.
We value the trust customers, employees and partners place in us and maintain it by delivering a high-quality product and building a great company.
We embrace open, constructive feedback as a vital tool for growth. Continuous feedback is how we innovate and meet evolving customer needs.
Philipp Schlieker
CTO & Co-Founder
Philipp Schlieker is the CTO and Co-Founder of Shopvibes and a recognized eCommerce technology expert. With extensive experience in building and scaling solutions for product data management, complex system integrations, and workflow optimization, Philipp shares practical insights and technical expertise to help eCommerce teams automate processes and unlock new revenue opportunities.
Connect on LinkedIn →
Tim Hoffmann
Chief Product Officer
Tim Hoffmann is a seasoned eCommerce technology leader in product data management, marketplace integrations, and workflow automation. As Head of Product at shopvibes, he combines hands-on technical expertise with a deep understanding of merchant needs, having worked with leading brands to streamline complex multi-channel operations. Tim shares actionable strategies grounded in real-world results to help businesses improve product visibility and accelerate sales growth.
Connect on LinkedIn →You might have heard from us here
Product data, visual content, or marketplace workflows – talk to us about what you need.