Hanse Home Collection

In a nutshell:

Hanse Home Collection, a specialist in carpets and home textiles, now lists new products on all relevant marketplaces in less than 24 hours thanks to the shopvibes platform. This process used to take months. Today, the data is clean, the reach is growing, and the team is free to focus on growth instead of Excel marathons.

• Customer: Hanse Home Collection GmbH
• Industry: Home textiles & carpets
• Challenge: Time-consuming manual product listings with new retail partners and marketplaces (B2B and B2C) led to months of onboarding times and inconsistent product data.
• Solution: shopvibes - central PIM platform for product data management with automated listing (from Excel templates to API) for all sales channels.
• The Result:
  
  • <90% time savings in product listings (listing time reduced from several months to ~1 day)
    
  • faster market expansion through uncomplicated connection of new sales channels increased data quality and efficiency across all channels.

About Hanse Home Collection

With over 15 years of e-commerce experience, Hanse Home distributes its product range throughout Europe via numerous online retail partners - including large international marketplaces and retailers such as Wayfair, Amazon, OTTO, Home24 and stores with their own requirements.

The product range extends from own brands to renowned licensed lines such as ELLE DECORATION and Villeroy & Boch and soon Ted Baker.

The initial situation

Many channels mean many data formats. Each platform had its own specifications for attributes, images and texts.

The consequence: tedious, error-prone manual work.

• A lot of Effort, with months to list new products
• Countless Excel spreadsheets, double maintenance of every change
• Inconsistent data quality, which led to queries and rejections
• Brake padfor expansion, because new marketplaces and their additional requirements could only be implemented slowly.

The solution: shopvibes PIM

Together with shopvibes, Hanse Home Collection turned product data management into a self-runner and benefits on a daily basis:

• Central data source: All product information is now in one place and working together on the data is simple and streamlined
• Automatic formatting: shopvibes knows the requirements of the marketplaces and delivers the appropriate feed or API format with a click.
• Flexible playout formats: Whether API, CSV, Excel template or even automatically filled offer sheets - Hanse Home can test new marketplaces and partners quickly and cost-effectively, without expensive system connections
• Quality checks: The system checks data and provides optimization tips before a product goes live.
• Vendor or marketplace? No matter - shopvibes supports both models, a wide variety of formats and keeps data consistent.
• Mass updates: Prices, attributes or entire collections can be adjusted in minutes.

The result

The effects were immediately noticeable:

• >24 hours time-to-market - instead of months.
• Nearly error-free data that retail partners accept immediately.
• Rapid expansion to France and the UK - rollouts in weeks, not months.
• Massive relief for the team, which is now driving strategic projects.
• Maximum flexibility, regardless of whether Amazon vendor, classic marketplace or B2B direct delivery.

Looking ahead

With this agility, Hanse Home is planning the rapid expansion of further brands and markets - without compromising on quality. Centralized, clean product data is now the stable foundation for every new project.

Your next step

Would you also like to speed up your product data processes and conquer new markets?

Book a demo and experience how shopvibes releases the listing handbrake.