Overview
TL;DR
- ABOUT YOU is one of Europe’s leading fashion marketplaces with 45M+ monthly active users and a strong partner program for brands and retailers.
- shopvibes lets you manage product data once and publish it to ABOUT YOU via API or Excel templates - fast, consistent, and scalable.
- This guide explains how listing works, what ABOUT YOU requires, and how shopvibes simplifies the process end-to-end.
What is ABOUT YOU and why should brands sell there?
ABOUT YOU is one of Europe’s fastest-growing fashion marketplaces, reaching customers in 20+ countries with a mobile-first shopping experience. Its Partner Program provides brands and retailers with full control over content, pricing, and assortment.
Key strengths of ABOUT YOU:
- Large, trend-driven Gen Z & Millennial audience
- Strong personalization engine that improves product visibility
- High-quality content standards that favor strong product data
- Multi-country reach with localized experiences
- Large ecosystem of 800+ fashion brands
Selling on ABOUT YOU is particularly valuable for fashion, shoes, accessories, activewear, streetwear, and lifestyle categories.
