About You

TL;DR

• ABOUT YOU is one of Europe’s leading fashion marketplaces with 45M+ monthly active users and a strong partner program for brands and retailers.
• shopvibes lets you manage product data once and publish it to ABOUT YOU via API or Excel templates — fast, consistent, and scalable.
• This guide explains how listing works, what ABOUT YOU requires, and how shopvibes simplifies the process end-to-end.

What is ABOUT YOU and why should brands sell there?

ABOUT YOU is one of Europe’s fastest-growing fashion marketplaces, reaching customers in 20+ countries with a mobile-first shopping experience. Its Partner Program provides brands and retailers with full control over content, pricing, and assortment.

Key strengths of ABOUT YOU:

• Large, trend-driven Gen Z & Millennial audience
• Strong personalization engine that improves product visibility
• High-quality content standards that favor strong product data
• Multi-country reach with localized experiences
• Large ecosystem of 800+ fashion brands
  

Selling on ABOUT YOU is particularly valuable for fashion, shoes, accessories, activewear, streetwear, and lifestyle categories.

More information coming soon

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More information coming soon

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More information coming soon

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