How shopvibes reduced neofacture's effort for product listings by 90%
About neofacture
Industry: Upholstered furniture
About the company:
neofacture furniture, part of the Prevent Group, is a German upholstered furniture manufacturer with production in European and non-European countries, with a focus on the Balkans. With its "ready for sale" models in a wide range of colors and materials, neofacture offers a wide range of attractive models both for direct sale and for cooperation with retailers and online dealers.
The Challenge
DATA IN EXCEL AND HIGH MANUAL EFFORT FOR DATA TRANSFER
Previously, all product data was managed in MS Excel as well as media in folder structures. This data then had to be exchanged directly with each sales partner at great expense. There were a large number of individual records in decentralized locations of the information transferred, and the same manual process had to be carried out for each sales partner.
The Solution
A CENTRALIZED SOLUTION FOR MANAGING PRODUCTS AND DISTRIBUTORS.
Neofacture uses shopvibes as a central location to manage all product information and media. shopvibes' best-practice data structure enables efficient data optimization. The integrated media database also ensures that all media is always organized and available. The transfer of data to the sales partners happens fully automated, according to the individual requirements of each retailer.
The Result
HIGH QUALITY DATA, 90% LESS EFFORT, GENERATE REVENUE FASTER.
With shopvibes, Neofacture was able to set up a centralized data hub in a short period of time, resulting in high quality data. This data can now be shared with sales partners with one click. With shopvibes, manual processes could be automated.
About the author
Author
Tim Hoffmann
Chief Product Officer, shopvibes
Tim Hoffmann is a seasoned eCommerce technology leader in product data management, marketplace integrations, and workflow automation. As Head of Product at shopvibes, he combines hands-on technical expertise with a deep understanding of merchant needs, having worked with leading brands to streamline complex multi-channel operations. Tim shares actionable strategies grounded in real-world results to help businesses improve product visibility and accelerate sales growth.
