Overview
TL;DR
Founded in 1923 and headquartered in Hirschau (Germany), Conrad has grown from a catalog retailer into a leading European B2B sourcing platform for electronics, industrial components and MRO, serving professional buyers across DACH and wider EU markets.
Known for strict, attribute‑rich listings and compliance requirements (EAN/GTIN, REACH, RoHS, WEEE), Conrad is a trusted channel for brands and manufacturers targeting SME to enterprise procurement teams.
With the shopvibes Excel template you map category attributes, variants, datasheets and compliance fields in minutes - turning existing product data into complete, Conrad‑ready listings without custom development.
Fees & commissions
Fixed Fees
These are the recurring platform costs independent of sales volume.
- Monthly subscription: €99 (excl. VAT). Annual equivalent: €1,188 (12 × €99).
- Cross‑border add‑on: €49 per month per additional country (excl. VAT).
Sales Commissions
Conrad charges a category‑based seller referral fee on each transaction; the exact rate depends on the product class.
- Commission range: 5%-15% (excl. VAT).
- VAT is added on top of the commission according to applicable law.
Category Commission Examples
The following examples illustrate typical commission rates by category; all rates exclude VAT and are drawn from Conrad’s current commission grid.
| Category | Commission |
|---|---|
| Computing accessories | 15% |
| Data storage: Hard drives | 5% |
| Office: Printer ink and toner | 9% |
| Mobile phones | 5% |
| Mobile phone accessories | 15% |
| Building Technology | 11% |
| Home and Living | 11% |
| Clocks | 15% |
| HVAC | 5% |
| HVAC | 9% |
| Cables | 15% |
| Heating technology | 13% |
| Safety: Smore/gas detectors | 13% |
| Video surveillance | 13% |
For the full, up‑to‑date Commission Grid (Excel/PDF) and fee details, visit the Seller Competence Center: “Understanding Fees & Commissions.”
How to start selling on Conrad
- Apply as a Conrad Marketplace Seller
→ Register via the Conrad Marketplace Partner Portal and submit your company details and assortment. - Receive access to templates and category guides
Conrad provides Excel templates that define mandatory product attributes (EAN, technical specs, logistics info, etc.). - Prepare your product data with shopvibes
- Export your catalog from shopvibes in Conrad’s Excel format.
- Fill in or adjust required fields directly in Excel.
- Validate your data with shopvibes’ built-in quality checks.
- Submit your Excel feed to Conrad
Upload your completed sheet to Conrad’s seller system. shopvibes ensures your data is fully aligned with Conrad’s listing requirements.
How shopvibes helps
shopvibes makes selling on Conrad simple - even without API access. Our Excel-based workflow helps you prepare perfect listings in minutes, not hours.
Why sellers choose shopvibes:
- Excel made smart
Use familiar tools while staying 100% marketplace-compliant. - No reformatting needed
shopvibes fills your conrad templates to ensure full compliance with conrad's structure - All your data in one place
Update once in shopvibes, reuse everywhere. - Faster onboarding, fewer errors
Validated data means smoother approvals.
With shopvibes, you turn your product data into a growth engine - effortlessly connecting to Conrad and beyond.
