Overview
Hornbach is a leading European DIY and garden retailer, family-run since 1877 and headquartered in Bornheim (Pfalz), Germany.
Known for project-focused assortments - from heavy building materials to garden and technical hardware - and for pioneering Europe’s first combined DIY + garden center in 1968, Hornbach serves both ambitious DIYers and professional trades across Central and Northern Europe. The retailer maintains high product-data standards (GTINs, variants, units, rich attributes, and imagery) to ensure comparability and conversion.
With shopvibes’ Excel-based integration, you can map your existing catalog directly to Hornbach’s category and attribute model - accelerating time-to-listing while preserving data quality and consistency across markets.
Fees & commissions
| Fee Type | Costs |
|---|---|
| Monthly subscription | 39€ / month |
| Sales commission | 12% per order |
| Setup fee | None |
| Books, Movies, Music | 9% |
| Collectibles | 12.9% |
| Sports and Leisure | 11% |
| Cars and Motorcycles | 7% |
| Mobile Phones and Smartphones | 5% |
How to start selling on Hornbach
- Apply as a HORNBACH marketplace partner
- Visit the HORNBACH “Marktplatz-Partner” page and submit your application.
- Requirements include: shipping from the EU, German language customer service, German VAT or OSS registration.
- Receive HORNBACH’s Excel template
- HORNBACH provides category-specific import templates (often via the Mirakl platform). The vendor manual gives product, packaging and labeling requirements.
- Use shopvibes to fill your HORNBACH template
- Upload the blank HORNBACH Excel template into shopvibes.
- shopvibes auto-fills all required fields (GTIN, SKU, titles, images, specs) based on your central catalogue. HORNBACH’s attribute mapping is documented.
- Validate the filled file in shopvibes to ensure compliance with HORNBACH’s standards (such as image resolution, language fields, etc.).
- Submit the completed file to HORNBACH
- Upload the Excel file via HORNBACH’s vendor portal or through the Mirakl backend for HORNBACH.
- After submission, monitor listing status, correct any feedback/errors, and go live.
- Maintain your data
- Update product information, pricing, stock, images in your central catalogue and use shopvibes to push updates whenever needed.
- HORNBACH uses strict product & packaging standards (e.g., for wood certification, labeling, packaging) - refer to their vendor manual for ongoing compliance.
How shopvibes helps
With shopvibes, you turn what could be a complex Excel upload into a streamlined, compliant workflow.
Why vendors choose shopvibes:
- Your template, perfectly filled
You use HORNBACH’s official Excel sheet; shopvibes populates it automatically, ensuring full structure- and field-match. - No manual formatting or rework
Your existing product data (catalogue, images, specs) flows into the template. - One source of truth for all channels
Update your data once in shopvibes and reuse for HORNBACH and other marketplaces. - Faster time-to-market, fewer errors
With shopvibes handling validation and mapping, you reduce the risk of listing rejection and expedite launch.
With shopvibes, listing on HORNBACH becomes an extension of your data management strategy - efficient, accurate, and scalable.
