Obi Marketplace

Founded in 1970 and headquartered in Wermelskirchen, Germany, OBI is one of the leading DIY and garden retailers in DACH. With a strong omnichannel footprint - hundreds of stores and high-traffic obi.de - the OBI Marketplace expands the core assortment across tools, building materials, garden, smart home, and home living for Germany and Austria.

The marketplace is curated and standards-driven (GTINs, variant structures, media quality, and safety/compliance fields), designed around project-oriented shopping that serves DIYers and semi-pros.

For brands and merchants, this means trusted reach, seasonal demand peaks, and a partner focused on consistent data quality and customer experience.

Seller fees on Obi Marketplace are generally structured without monthly or cash fees, offering sellers a cost-effective platform.

Obi does not publicly list fixed seller fees. Terms such as margin models, listing fees, and promotional costs are typically negotiated individually with suppliers and set during onboarding.

Factors that may influence the commercial model:

• Product category and competitiveness
• Supply model (direct delivery vs. via warehouse)
• Service level agreements (SLAs) and return handling

For accurate cost details, brands should contact the Obi Marketplace purchasing department or their assigned category manager.

‍

1. Apply to become an OBI Marketplace Partner
   → Visit the official OBI Partner Portal and submit your company information, assortment details, and VAT credentials.
   → Alternatively, suppliers can register here for standard vendor partnerships.‍
2. Get approved and receive your product data template
   → Once approved, OBI provides a category-specific Excel file defining required product attributes — such as SKU/EAN, product name, category, description, pricing, logistics, and media links.‍
3. Use shopvibes to fill your OBI Excel automatically
   
   1. ‍Upload the OBI Excel template into shopvibes.
   2. shopvibes populates all columns automatically using your central product catalog.
   3. Validate the file for completeness and compliance before submission.‍
4. Submit your completed Excel to OBI
   → Upload the validated file via the OBI Marketplace Partner Portal or send it to your assigned category manager for review.‍
5. Go live and manage updates centrally
   → After approval, your products appear on obi.de.
   → shopvibes lets you refresh data, pricing, and stock automatically — ensuring your listings always stay current.

Note: OBI Marketplace doesn't support listing via API yet. We're happy to keep you posted as soon as this changes.

With shopvibes, your OBI Marketplace onboarding becomes fast, structured, and error-free.

Why leading brands choose shopvibes for listing on OBI marketplace:

• Your template, perfectly filled
  You upload OBI’s official Excel, and shopvibes fills every field automatically.
• Zero manual formatting
  Product data (titles, GTINs/EANs, specs, pricing, stock) flows directly from your catalog.
• Validation built-in
  shopvibes checks for missing or incorrectly formatted fields before submission.
• Centralized product management
  Update your data once in shopvibes and reuse it for OBI and all other marketplaces.
• Faster onboarding, fewer rejections
  Structured, validated data accelerates marketplace approval and go-live.
  

With shopvibes, OBI Marketplace integration is not another technical project. It’s a one-click part of your data distribution strategy.