KHG

KHG is the retail holding of the Krieger Group, rooted in the German furniture trade and built over decades through organic growth and acquisitions. The group operates nationwide in Germany with multiple store formats and complementary e‑commerce brands, positioning itself as a full‑service home & living specialist with strong brand recognition.

What’s distinctive about KHG’s assortment and strategy?

• Assortment breadth: from upholstered and case goods to lighting, kitchenware, textiles, decoration and outdoor.
• Multi-format go‑to‑market: flagship Höffner inspiration houses, Möbel Kraft regional powerhouses, Sconto value/discounter - covering mid- to value price tiers.
• Omnichannel reach: established online shops extend store visibility and campaign impact.
• In‑house capabilities: integrated logistics, media production and a dedicated digital unit support fast content updates and consistent execution.

Where does KHG operate and who are the target markets?

• Core market: Germany (nationwide footprint with regional hubs), with online reach into DACH.
• Target customers: mass‑market home & living buyers seeking quality, design and value - ideal for brands aiming scale in furniture and home accessories.

Why do brands trust KHG?

• Stable, owner‑managed group with long-term supplier relationships
• Professional category management and compliance standards
• High campaign cadence and strong seasonal promotions enhancing sell‑through

KHG does not publicly list fixed seller fees. Terms such as margin models, listing fees, and promotional costs are typically negotiated individually with suppliers and set during onboarding.

Factors that may influence the commercial model:

• Product category and competitiveness
• Supply model (direct delivery vs. via warehouse)
• Service level agreements (SLAs) and return handling

For accurate cost details, brands should contact the KHG purchasing department or their assigned category manager.

If you’re a manufacturer or brand looking to list your assortment, KHG uses structured product data templates to onboard new partners efficiently.

Since KHG’s data requirements can vary by product category and retailer brand, we recommend contacting us directly. Our integration team will help you obtain the correct Excel template and set up your feed via shopvibes.

General onboarding process:

1. Contact the KHG vendor team
   → Express your interest in becoming a supplier and request access to their product data templates.
2. ‍Obtain the official Excel template
   → KHG provides a category-specific Excel sheet with mandatory attributes like EAN, product title, dimensions, material, and pricing.‍
3. Upload the file to shopvibes
   → shopvibes automatically fills the template using your existing catalog data. Fully formatted and validated.‍
4. Submit to KHG for review
   → Once validated, you can share the filled template directly with your KHG contact or upload it through their vendor interface.‍
5. Maintain your product data
   → shopvibes keeps your data clean, consistent, and ready for updates across KHG and your other sales channels.

shopvibes turns the manual Excel upload process into a smooth, automated workflow helping you list faster, cleaner, and without technical headaches.

Why brands choose shopvibes for Excel integrations:

• Your template, perfectly filled
  shopvibes works directly with KHG’s official Excel, ensuring a 100 % format match.
• No manual copy-paste
  all product data (titles, GTINs, images, prices) is pulled automatically from your shopvibes catalog.
• Error-free validation
  built-in checks ensure required fields are complete and compliant before submission.
• Centralized control
  update product info once in shopvibes and reuse it for KHG and all other marketplaces.
• Faster onboarding, fewer rejections
  clean, validated data accelerates approval and keeps listings consistent.
  

With shopvibes, listing on KHG becomes simple, scalable, and reliable - empowering your team to focus on growth, not spreadsheets.