Overview
Kaufland Marketplace is a high‑reach, multi‑category marketplace backed by the Schwarz Group, operating under the Kaufland brand since 2021 after evolving from real.de. It has become a trusted, mainstream sales channel in Germany and is expanding across Central Europe via Kaufland Global Marketplace, currently covering DE, CZ and SK.
With strong brand awareness, broad assortment and a price‑driven retail DNA, it attracts established manufacturers and high‑SKU sellers seeking scale and reliability.
With shopvibes’ native API integration, you map attributes once, keep taxonomy‑compliant listings in sync, manage variants and media consistently, and localize product content for DE/CZ/SK with built‑in quality checks and analytics.
Fees & commissions
Current Seller Fees
Kaufland Global Marketplace charges a monthly subscription plus category-based sales commissions; listing products is free. Commissions are calculated on the gross item price and shipping costs, plus VAT. One basic fee covers all connected Kaufland marketplaces.
Marketplace Subscriptions
| Subscription Type | Commission |
|---|---|
| Basic | Monthly: 39.95€ + VAT |
| Plus | Monthly: 59.95€ + VAT |
Sales Commissions by Category
| Category | Commission DE/AT/CZ/SK/FR/IT | Commission PL |
|---|---|---|
| Home and Living | 13% | 10% |
| Garden | 14% | 9% |
| Jewelery | 16% | 12% |
| Mattresses | 14% | 10% |
| Household electronics (large) | 7% | 7% |
| Household electronics (small) | 13% | 7% |
| Media | 13% + 0.70€/item | 9% + 0.70€/item |
| Tools and Garden | 10% | 7% |
| Body care and health | 13% | 8% |
| Other categories | 13% | 9% |
Additional Fees and Notes
- Media per‑item fee: €0.70 for each media item sold (added to the category commission). Local‑currency equivalents apply in CZ/PL.
- EPR Management (France): If enabled, monthly service fee €1.90 per product category using an IDU number, plus pass‑through environmental contributions at official PRO rates; billed monthly. Auto‑activated during onboarding for Kaufland.fr unless you opt out in the Seller Portal.
How to start selling on Kaufland Global Marketplace
- Register as a Kaufland Seller
→ Visit the Kaufland Seller Portal and complete your registration (EU VAT, inventory source, fulfillment details). - Request API access
→ After account approval, activate API usage from your seller settings and generate API credentials (Client ID + Secret). - Connect via the shopvibes API
- In shopvibes, select Kaufland API from the retailer integration list.
- Enter your Kaufland API credentials.
- Map your catalogue fields (title, description, category, EAN, images, prices, stock) to Kaufland’s schema.
- Validate your data
→ shopvibes automatically checks for mandatory fields (e.g., product_id, language, price) and category-specific attributes. - Sync and go live
→ shopvibes pushes your listings to Kaufland via API. All future price, stock, or content updates sync automatically.
How shopvibes helps
shopvibes turns the technical complexity of the Kaufland Marketplace API into a simple, no-code workflow giving you full control without needing developers.
Why sellers choose shopvibes:
- Full automation
Real-time sync for prices, stock, and content through a secure API connection. - Faster onboarding
Skip Excel templates and upload limits and go live directly via API. - Always compliant
shopvibes maps and validates your product data to match Kaufland’s exact API schema. - One data hub
Manage Kaufland alongside other channels like Otto, Check24, and Amazon from one dashboard. - Scalable growth
Expand to new Kaufland markets instantly without extra configuration.
With shopvibes, connecting to Kaufland’s Marketplace API becomes effortless you keep your product data unified, accurate, and always up to date.
