Overview
Luisini (stylised LUSINI) is a European omnichannel supplier for hotels, restaurants and catering, founded in 1987 in Bavaria, Germany, and headquartered in Wertingen. Originating as “Hotelwäsche Erwin Müller,” the group unified VEGA, ERWIN M., JOBELINE and PULSIVA under the LUSINI umbrella in 2021, and now operates across Europe with roughly 700 employees and a multi‑country footprint.
Positioned as a leading full‑range non‑food provider for the hospitality sector, Luisini couples its own brands with a curated online marketplace offering 40,000-50,000+ SKUs and consistent pro‑grade standards. Recent expansion has included new country launches in Croatia (2023) and Portugal (2024), underscoring steady growth and localised service for professional buyers.
Fees & commissions
LUSINI does not publicly list fixed seller fees. Terms such as margin models, listing fees, and promotional costs are typically negotiated individually with suppliers and set during onboarding.
Factors that may influence the commercial model:
- Product category and competitiveness
- Supply model (direct delivery vs. via warehouse)
- Service level agreements (SLAs) and return handling
For accurate cost details, brands should contact the LUSINI purchasing department or their assigned category manager.
How to start selling on Luisini
- Apply as a luisini vendor or brand partner
→ Contact the luisini partner team and submit your brand and product details. Approval is typically required before access credentials are issued. - Obtain API access
→ Once approved, you’ll receive API credentials and documentation detailing how product data (titles, descriptions, attributes, GTINs, prices, stock) should be structured. - Connect via the shopvibes API
- In shopvibes, select luisini API from your partner integration list.
- Enter your API credentials and map your product attributes to luisini’s required data structure.
- Run a test connection to ensure successful validation and correct data mapping.
- Publish your catalog
→ shopvibes pushes your complete product catalog to luisini automatically - including categories, images, prices, and availability. - Keep your listings updated
→ Any changes to your data (stock, pricing, descriptions, or new SKUs) are instantly synchronized via API in real time.
How shopvibes helps
shopvibes eliminates the complexity of API integrations, allowing your team to focus on products and growth instead of technical setups.
Why brands choose shopvibes for API integrations:
- Plug-and-play setup
Connect to luisini’s API in minutes with no custom development. - Automatic sync
Real-time updates for pricing, stock, and content keep your listings always accurate. - Full compliance
shopvibes ensures your data matches luisini’s technical and category requirements. - Centralized control
Manage all product data from one place, distributing it seamlessly to luisini and other retailers. - Scalable growth
Add new channels with one click and reuse the same product data across markets.
With shopvibes, integrating with luisini’s API is effortless. Your data flows securely, reliably, and always in perfect sync.
