Home24 Vendor

home24 is a Berlin‑founded (2009) online specialist for home & living that has grown into a leading eCommerce pure‑play in the DACH region with reach across Central and Western Europe.

The retailer curates a design‑led assortment spanning indoor/outdoor furniture, lighting, textiles and décor, combining established brands with private‑label and seasonal trend collections. Vendors are selected for quality, reliable availability and complete product content - detailed dimensions, materials, EANs, rich media and clean variant structures - supporting a premium customer journey and large‑parcel delivery. With a quality‑first catalog and stable operations, home24 is a trusted channel for manufacturers and distributors aiming to scale in Europe without sacrificing brand presentation.

Key facts

• Founded: 2009 | HQ: Berlin, Germany
• Core markets: DACH with additional EU coverage
• Assortment: Furniture, lighting, textiles, décor, garden
• Catalog strategy: Curated, design‑led, mix of national brands and own labels
• Content expectations: EANs, dimensions, materials, assembly/care info, multi‑image sets, variants
• Operations focus: Bulky‑goods logistics, consistent service levels, long‑term vendor relationships

Home24 vendor fees typically differ from the seller model in that vendors do not pay a monthly subscription or sales commission. Instead, vendors operate on a wholesale basis, selling products in bulk to Home24 at negotiated prices.

Vendor fees are embedded in the wholesale pricing agreements, and vendors receive payments based on purchase orders with agreed payment terms, often without additional commissions or monthly charges.

This model simplifies vendor costs by shifting transactional and customer-facing responsibilities to Home24, unlike the seller model where fees are more transparent and commission-based. Vendor fees are less publicly detailed but revolve around wholesale arrangements rather than direct commissions.

1. Check if you meet vendor criteria
   → Review home24’s prerequisites (inventory capacity, logistics, brand quality, product assortment, etc.).
2. ‍Contact home24 via their vendor partner form
   → Fill out the contact/registration form on the home24 seller portal to express your interest.  ‍
3. Receive invitation link and Excel template
   → Upon approval, home24 sends the invite link to create your vendor shop and provides access to their template for product data uploads.‍
4. Use shopvibes to fill your Excel template‍
   
   1. Upload the blank home24 Excel template into shopvibes.
   2. shopvibes populates all required fields with your product catalogue data.
   3. Validate the sheet for completeness, correct mapping, mandatory fields and image links.‍
5. Upload the completed file to home24
   → Submit your filled Excel through home24’s vendor portal or via your account contact for listing activation.‍
6. Start selling and monitor performance
   → Once live, you monitor your listings, update inventory/prices, and manage content via home24’s vendor tools.

shopvibes turns the home24 Excel upload into a streamlined, low-effort process while ensuring your data performs.

Why brands choose shopvibes:

• Your template, perfectly filled
  You use home24’s official Excel; shopvibes ensures full compliance with all columns, fields and validations.
• Zero manual copy-&-paste
  Your central data repository drives the upload, so errors go down and speed goes up.
• One source of truth for all channels
  Update once in shopvibes and reuse your catalogue data across home24 and other marketplaces without duplication.
• Time savings, better launch speed
  Less spreadsheet chaos means faster onboarding and fewer listing rejections.
  

With shopvibes, listing on home24 becomes a smooth extension of your product-data workflow - so you can focus on assortment and growth instead of spreadsheets.