Overview
TL;DR: Why sell on ROLLER?
- Access millions of price-conscious German shoppers in the Home & Living segment.
- Seamless listing via Excel templates - automated through shopvibes.
- No developer needed - perfect for brands with structured product data.
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Founded in 1969, ROLLER has become a household name in Germany’s furniture market. With over 150 brick-and-mortar locations and a fast-growing online shop, ROLLER merges physical retail strength with digital convenience. The e-commerce platform features a wide range of furniture, home textiles, decor, and kitchen essentials, complemented by flexible delivery and frequent promotions.
Fees & commissions
ROLLER does not publicly disclose exact commission structures.
👉 To confirm current fees, contact ROLLER’s vendor onboarding team directly via their website.
How to start selling on ROLLER
Use our Excel-based workflow - no coding required.
- Centralize your product data in shopvibes
- Titles, descriptions, prices, images, and logistics - all in one place.
- Generate the official ROLLER Excel listing template
- shopvibes fills it automatically with correct formatting and structure.
- Upload the completed file to the ROLLER vendor portal
- Avoid manual errors and speed up your listing process.
- ROLLER reviews and publishes your listings
- After approval by their category management, your products go live.
📎 Vendor portal: www.roller.de
How shopvibes helps
shopvibes streamlines your listing operations for Roller with key benefits:
- Enter product data once - list it everywhere, including ROLLER.
- Generate clean, validated Excel templates - no copy-paste needed.
- Save time and reduce errors - ideal for fast-growing teams.
👉 shopvibes helps you scale across B2B and B2C marketplaces with minimal effort.
