ROLLER

TL;DR: Why sell on ROLLER?

• Access millions of price-conscious German shoppers in the Home & Living segment.
• Seamless listing via Excel templates – automated through shopvibes.
• No developer needed – perfect for brands with structured product data.

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Founded in 1969, ROLLER has become a household name in Germany’s furniture market. With over 150 brick-and-mortar locations and a fast-growing online shop, ROLLER merges physical retail strength with digital convenience. The e-commerce platform features a wide range of furniture, home textiles, decor, and kitchen essentials, complemented by flexible delivery and frequent promotions.

ROLLER does not publicly disclose exact commission structures.

👉 To confirm current fees, contact ROLLER’s vendor onboarding team directly via their website.

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Use our Excel-based workflow – no coding required.

1. Centralize your product data in shopvibes
2. Titles, descriptions, prices, images, and logistics – all in one place.
3. Generate the official ROLLER Excel listing template
4. shopvibes fills it automatically with correct formatting and structure.
5. Upload the completed file to the ROLLER vendor portal
6. Avoid manual errors and speed up your listing process.
7. ROLLER reviews and publishes your listings
8. After approval by their category management, your products go live.
   

📎 Vendor portal: www.roller.de

shopvibes streamlines your listing operations for Roller with key benefits:

• Enter product data once – list it everywhere, including ROLLER.
• Generate clean, validated Excel templates – no copy-paste needed.
• Save time and reduce errors – ideal for fast-growing teams.
  

👉 shopvibes helps you scale across B2B and B2C marketplaces with minimal effort.