Overview
TL;DR
- Metro connects you to millions of B2B and B2C buyers across Europe.
- shopvibes enables seamless product uploads via automated Excel templates.
- Ideal for brands in Home & Living, Food, and Electronics categories.
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Founded in 1964, Metro has grown into one of Europe’s largest B2B retailers. Its online marketplace complements its cash-and-carry stores and features curated assortments across Food, Home & Living, and Electronics. Metro stands out through its professional customer base, transparent policies, and reliable logistics, making it a trusted partner for brands.
Fees & commissions
Metro offers a transparent and competitive fee structure. Here are some sample costs by category:
| Category | Commission Fee | Additional Costs | |
|---|---|---|---|
| Home and Living | 15% | Optional logistics support | |
| Electronics | 7-12% | Varies by subcategory | |
| Food | 10-15% | May require temperature control/shipping standards |
➡️ You can find up-to-date details on fees in the Metro Seller Portal.
How to start selling on Metro
Follow these simple steps to get your products live-made even easier with shopvibes’ Excel automation:
- Register on the Metro Seller Portal
- Sign the seller agreement and complete compliance checks
- Prepare your product data using Metro’s Excel listing template (shopvibes can automatically fill it for you)
- Use shopvibes to auto-fill and validate the Excel file
- Upload the file and publish your products
- Manage sales via Metro’s portal
How shopvibes helps
With shopvibes, you manage your product data once and export it directly into Metro’s Excel format-error-free and scalable.
- Benefit from centralized product info (PIM, images, prices)
- Use Automated Excel export tailored for Metro to not waste any time
- Sell all over europe with automated translations and more
