Metro
Metro is a wholesale and marketplace hybrid tailored to professional buyers—especially restaurants, hotels, and small retailers. In recent years, Metro has also extended its offering to end consumers through its eCommerce platform.
Why sell on
Metro
Reach Europe’s Top B2B Buyers: Sell on Metro with shopvibes
About
Metro
TL;DR
- Metro connects you to millions of B2B and B2C buyers across Europe.
- shopvibes enables seamless product uploads via automated Excel templates.
- Ideal for brands in Home & Living, Food, and Electronics categories.
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Founded in 1964, Metro has grown into one of Europe’s largest B2B retailers. Its online marketplace complements its cash-and-carry stores and features curated assortments across Food, Home & Living, and Electronics. Metro stands out through its professional customer base, transparent policies, and reliable logistics, making it a trusted partner for brands.
Seller fees
Metro offers a transparent and competitive fee structure. Here are some sample costs by category:
➡️ You can find up-to-date details on fees in the Metro Seller Portal.
How to sell on
Metro
Follow these simple steps to get your products live—made even easier with shopvibes’ Excel automation:
- Register on the Metro Seller Portal
- Sign the seller agreement and complete compliance checks
- Prepare your product data using Metro’s Excel listing template (shopvibes can automatically fill it for you)
- Use shopvibes to auto-fill and validate the Excel file
- Upload the file and publish your products
- Manage sales via Metro’s portal
How shopvibes can help you
With shopvibes, you manage your product data once and export it directly into Metro’s Excel format—error-free and scalable.
- Benefit from centralized product info (PIM, images, prices)
- Use Automated Excel export tailored for Metro to not waste any time
- Sell all over europe with automated translations and more
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