Overview
Hornbach Marketplace is the e‑commerce arm of HORNBACH, the German DIY and garden retailer founded in 1877 and headquartered in Bornheim (Pfalz).
With a strong brick‑and‑mortar footprint and sustained online growth, Hornbach focuses on the DACH region while serving additional EU markets. The marketplace extends Hornbach’s “project” DNA with depth in building materials, tools, garden, sanitary and electrical - designed for both DIYers and trade professionals.
As a trusted top player in home improvement, Hornbach emphasizes complete, standards‑based product data (EAN/GTIN, variants, technical attributes) and reliable availability, attracting brands that value quality and long‑term assortments over short‑term promotions.
This combination of high buyer intent, regional strength, and clear category governance makes Hornbach a dependable channel for durable, project‑centric products.
Fees & commissions
Summary of current fees
- Annual subscription fee: €468/year (billed €39/month).
- Sales commission: 12% per order.
- Setup fee: none.
Category-specific cost examples
| Category | Commission |
|---|---|
| Home and Living | 12% |
| DIY/Tools | 12% |
| Garden | 12% |
| Electronics | 12% |
| Large household appliances | 12% |
| Pets | 12% |
| Sports equipment | 12% |
| Mobile Phones and Smartphones | 5% |
Where to find and confirm the latest fees
Hornbach’s official commission grid and any category-specific variations are provided inside the Mirakl Seller Portal:
- Merchant Handbook and Commission Grid: available in your Hornbach Mirakl back office (access required).
- Check the “Become a marketplace partner” page with the seller application/contact form (for onboarding and access to fee documents).
How to start selling on Hornbach Marketplace
- Apply as a HORNBACH marketplace partner
- Visit the HORNBACH “Marktplatz-Partner” page and submit your application.
- Requirements include: shipping from the EU, German language customer service, German VAT or OSS registration.
- Receive HORNBACH’s Excel template
- HORNBACH provides category-specific import templates (often via the Mirakl platform). The vendor manual gives product, packaging and labeling requirements.
- Use shopvibes to fill your HORNBACH template
- Upload the blank HORNBACH Excel template into shopvibes.
- shopvibes auto-fills all required fields (GTIN, SKU, titles, images, specs) based on your central catalogue. HORNBACH’s attribute mapping is documented.
- Validate the filled file in shopvibes to ensure compliance with HORNBACH’s standards (such as image resolution, language fields, etc.).
- Submit the completed file to HORNBACH
- Upload the Excel file via HORNBACH’s vendor portal or through the Mirakl backend for HORNBACH.
- After submission, monitor listing status, correct any feedback/errors, and go live.
- Maintain your data
- Update product information, pricing, stock, images in your central catalogue and use shopvibes to push updates whenever needed.
- HORNBACH uses strict product & packaging standards (e.g., for wood certification, labeling, packaging) - refer to their vendor manual for ongoing compliance.
How shopvibes helps
With shopvibes, you turn what could be a complex Excel upload into a streamlined, compliant workflow.
Why vendors choose shopvibes:
- Your template, perfectly filled
You use HORNBACH’s official Excel sheet; shopvibes populates it automatically, ensuring full structure- and field-match. - No manual formatting or rework
Your existing product data (catalogue, images, specs) flows into the template. - One source of truth for all channels
Update your data once in shopvibes and reuse for HORNBACH and other marketplaces. - Faster time-to-market, fewer errors
With shopvibes handling validation and mapping, you reduce the risk of listing rejection and expedite launch.
With shopvibes, listing on HORNBACH becomes an extension of your data management strategy - efficient, accurate, and scalable.
