Hood.de
Hood.de is a German marketplace spanning electronics, home & living and hobby goods, giving brands and retailers access to a large price‑savvy audience and flexible listing options to scale catalog reach quickly.
Why sell on
Hood.de
Hood.de + shopvibes: Excel-based marketplace integration for scalable, category‑compliant listings
About
Hood.de
Hood.de is a long‑standing German online marketplace serving the DACH region, positioned as an independent alternative for value‑driven shoppers and SME sellers. Its assortment spans electronics, home & living, fashion, jewelry, hobby and more, with a strong focus on fair fees and transparent seller policies.
The platform attracts established brands and independent merchants alike, making it a credible channel for price‑sensitive demand across Germany, Austria and Switzerland. For retailers, category‑specific attribute structures and variant handling support consistent listings at scale - well suited to large SKU portfolios seeking reach without marketplace lock‑in.
Seller fees
Monthly shop costs
Commissions by Category
HoodAds is an optional, additional solution for better advertising your products on Hood.de. For more detailed pricing, check hood.de pricing page.
How to sell on
Hood.de
You can list products on hood.de either manually or via bulk upload. With shopvibes, this process becomes much faster and more reliable.
- Create a hood.de seller account -> hood.de/händler-werden
- Prepare your product data in shopvibes
- Centralize all product information (titles, descriptions, images, prices, GTINs, etc.) in your shopvibes PIM.
- Select the hood.de template
- Choose the hood.de Excel template within shopvibes to match all required marketplace fields.
- Map your attributes
- shopvibes automatically aligns your product attributes to hood.de’s listing requirements.
- Export the data
- Generate and download your hood.de-ready Excel file directly from shopvibes.
- Upload to hood.de Seller Portal
- Log into your hood.de Händlerbereich and upload the Excel file under “Artikelimport”.
- Review and publish
- Check your listings for completeness and publish them to start selling.
How shopvibes can help you
With shopvibes, you can manage all your product data in one place and export it to multiple channels — including hood.de — with a single click.
Benefits:
- ✅ No manual Excel editing
- ✅ Data validation for error-free uploads
- ✅ Image & asset management via integrated DAM
- ✅ Reusable mappings for future exports
- ✅ Consistent product information across all marketplaces
Example use case:
A mid-sized home décor brand manages 5,000 SKUs in shopvibes. With the Excel integration, they update all product details and push the new listings to hood.de in under 10 minutes - compared to hours of manual work.
Tim Hoffmann
Tim Hoffmann is a seasoned eCommerce product manager in product data management, marketplace integrations, and workflow automation. As Head of Product at shopvibes, he combines hands-on technical expertise with a deep understanding of merchant needs, having worked with leading brands to streamline complex multi-channel operations. Tim shares actionable strategies grounded in real-world results to help businesses improve product visibility and accelerate sales growth.
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