Toom

toom is a major German DIY and garden retailer within the REWE Group, focused on the German market with nationwide stores and a strong, growing online channel. Established in the late 1970s, toom offers a broad assortment spanning building materials, tools, hardware, paint, and seasonal garden lines - complemented by private‑label ranges and services like Click & Collect.

The retailer sets clear expectations for accurate product data (GTIN/EAN, materials, dimensions, variants) and emphasizes sustainability and compliance, making consistent, attribute‑complete content essential for vendors.

With shopvibes’ Excel‑based integration, brands can map existing product data to toom’s category requirements and publish uniform listings quickly - reducing manual work while safeguarding data quality at scale.

Toom does not publicly list fixed seller fees. Terms such as margin models, listing fees, and promotional costs are typically negotiated individually with suppliers and set during onboarding.

Factors that may influence the commercial model:

• Product category and competitiveness
• Supply model (direct delivery vs. via warehouse)
• Service level agreements (SLAs) and return handling

For accurate cost details, brands should contact the Toom purchasing department or their assigned category manager.

1. Register as a toom supplier or partner
   → Contact toom’s vendor or partner team, provide your company credentials, product range, logistics and fulfilment capabilities.‍
2. Receive toom’s Excel template
   → toom provides a category-specific Excel file with required fields such as SKU/EAN/GTIN, product title, description, material/specs, dimensions, image URLs, pricing and stock information.‍
3. Use shopvibes to fill your toom template‍
   
   1. Upload the official toom Excel template into shopvibes.
   2. shopvibes automatically populates all required fields from your central product catalogue.
   3. Validate the filled file in shopvibes to ensure full compliance with the template structure and mandatory attributes.‍
4. Submit your completed file to toom
   → Upload the completed Excel sheet via toom’s vendor portal or send it to your assigned contact for review and listing activation.‍
5. Maintain and update your data
   → When product information, images, pricing or inventory change, update once in your master catalogue in shopvibes. Then regenerate the toom-ready Excel file and submit updates as needed.

With shopvibes, listing on toom becomes a streamlined, efficient process especially when working via Excel templates.

Why brands choose shopvibes:

• Your template, fully filled
  You use toom’s official Excel; shopvibes ensures it’s correctly populated and compliant.
• No manual re-work
  Your product data (titles, GTINs/EANs, images, specs, pricing) flows directly from your catalogue into the template automatically.
• One data hub, many channels – Manage your catalogue once in shopvibes and export to toom and other retail channels without duplication.
• Faster launch, fewer errors – With validated and structured data your time-to-market is faster and listing rejections are fewer.

With shopvibes, your toom listing process becomes a smooth part of your data-distribution strategy letting you focus on your brand and range instead of spreadsheets.