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Möbel Rogg × shopvibes: Excel Template Integration for Faster, Structured Furniture & Home-Living Listings

Möbel Rogg is a leading German furniture and home-living retailer with a broad assortment and clear content standards. Using shopvibes’ Partner Excel Template, brands can deliver structured data - variants, dimensions, materials, EANs, and media - precisely mapped to Möbel Rogg’s fields, cutting manual mapping and accelerating listings across categories.

Top 5
Showroom Size
120 Million €
Annual revenue
87+ years
Long-Standing

Overview

Möbel Rogg is a family-run furniture and home-living retailer based in Baden‑Württemberg, Germany, serving customers regionally and online with a broad, design‑led assortment spanning living, bedroom, kitchen, and home accessories.

With strong regional brand recognition and a consistent multi‑channel strategy, the company prioritizes rich product content, reliable availability, and clear data standards that simplify onboarding for suppliers. This makes Möbel Rogg a trusted, efficiency‑focused partner for brands seeking credible presentation and scale.

For integration, shopvibes maps seamlessly to Rogg’s structured requirements so attributes, variants, dimensions, and media land complete and consistent on first pass.

Fees & commissions

Möbel Rogg does not publicly list fixed seller fees. Terms such as margin models, listing fees, and promotional costs are typically negotiated individually with suppliers and set during onboarding.

Factors that may influence the commercial model:

  • Product category and competitiveness
  • Supply model (direct delivery vs. via warehouse)
  • Service level agreements (SLAs) and return handling

For accurate cost details, brands should contact the Möbel Rogg purchasing department or their assigned category manager.

How to start selling on Möbel Rogg

  1. Register as a Möbel Rogg supplier or partner
    → Reach out to Möbel Rogg’s vendor or partnership team, provide company details, product range, logistics and fulfilment capabilities.
  2. Receive the Möbel Rogg Excel template
    → Obtain a category-specific Excel file which typically includes fields such as SKU/EAN/GTIN, product title, description, material/specs, dimensions, image URLs, pricing and stock information.
  3. Use shopvibes to fill your Möbel Rogg template
    1. Upload the official Möbel Rogg Excel template into shopvibes.
    2. shopvibes automatically populates all required fields from your central product catalogue.
    3. Validate the filled file in shopvibes to ensure compliance with the template structure and mandatory attributes.
  4. Submit your completed file to Möbel Rogg
    → Upload or send the completed Excel sheet via Möbel Rogg’s vendor portal or to your assigned contact for review and listing activation.
  5. Maintain and update your data
    → Keep product information, images, pricing and inventory current. With shopvibes you update once and export to Möbel Rogg and other marketplaces seamlessly.

How shopvibes helps

With shopvibes, listing on Möbel Rogg becomes a streamlined, efficient process especially when using Excel templates.

Why furniture & home-living brands choose shopvibes:

  • Your template, fully filled
    You use Möbel Rogg’s own Excel; shopvibes ensures it’s correctly populated.
  • No manual re-work
    Your product data (titles, GTINs/EANs, images, specs, pricing) flows into the template automatically.
  • One data hub, many channels
    Manage your catalogue once in shopvibes and export to Möbel Rogg and other retail channels without duplication.
  • Quicker launch, fewer errors
    With validated and structured data your time-to-market is faster and listing rejections fewer.

With shopvibes, your Möbel Rogg listing process becomes a smooth part of your data-distribution strategy. This lets you focus on your brand and range instead of spreadsheets.

Start selling on Möbel Rogg

Book a demo and we'll show you how to publish category-compliant listings on Möbel Rogg from one source of truth.