Overview
TL;DR
- Home24 is one of Europe’s leading online destinations for furniture & home accessories.
- shopvibes enables effortless Home24 integration via API - keep product data synced automatically.
- Reach millions of design-savvy customers in DACH & beyond with just a few clicks.
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Founded in 2009 in Berlin, Home24 has grown into one of Europe’s most recognized online retailers in the Home & Living sector. The company operates in several European markets including Germany, Austria, Switzerland, the Netherlands, and France. With a focus on affordable design and wide assortment, Home24 has positioned itself as a go-to destination for stylish yet accessible furniture and home accessories.
Fees & commissions
Home24 uses a commission-based model for marketplace partners. Exact rates vary depending on product category.
| Category | Commission Fee | |
|---|---|---|
| General fee | 39€/month | |
| Home and Living | ca. 15% | |
| Lighting | ca. 15% | |
| Textiles and Rugs | ca. 20% |
How to start selling on Home24 Marketplace
Selling on Home24 requires a proper setup to meet data, logistics, and quality standards. Here’s a detailed breakdown:
- Register as a seller
- Apply via the Home24 Partner Portal.
- Provide company details, VAT ID, and bank account information.
- Integrate your assortment
- Use API integration for real-time sync (preferred for scaling).
- Alternatively, upload via Home24’s Excel template for smaller assortments.
- 👉 Read our full guide: Selling on Home24 - API Integration with shopvibes.
- Provide product data & compliance details
- Titles, descriptions, GTINs/EANs, dimensions, weight.
- Safety and compliance information (e.g., textiles labeling, lighting energy class).
- Upload media assets
- High-quality images (white background, 1000x1000px+).
- Optional: lifestyle imagery to improve conversion.
- Configure pricing & inventory
- Define retail prices and VAT.
- Keep stock levels updated to avoid cancellations.
- Set up logistics & returns
- Confirm shipping methods and costs.
- Provide return handling details, as Home24 emphasizes customer-friendly policies.
- Go live & monitor performance
- Once approved, products are published.
- Use Home24 analytics to optimize titles, pricing, and conversion rates.
How shopvibes helps
With shopvibes, sellers can manage product data once and seamlessly publish it to Home24 and other marketplaces.
- API-first connection: Direct sync with Home24, ensuring up-to-date product data.
- Excel flexibility: Unique dual option - also supports Excel-based integration.
- Centralized PIM/DAM: One place to manage product details, images, and feeds.
- Time-saving automation: No manual updates or duplicate uploads.
- Scalable growth: Expand to other retailers from the same platform.
👉 shopvibes makes listing on Home24 faster, easier, and more reliable than manual processes.
