Home24 Marketplace

TL;DR

• Home24 is one of Europe’s leading online destinations for furniture & home accessories.
• shopvibes enables effortless Home24 integration via API – keep product data synced automatically.
• Reach millions of design-savvy customers in DACH & beyond with just a few clicks.

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Founded in 2009 in Berlin, Home24 has grown into one of Europe’s most recognized online retailers in the Home & Living sector. The company operates in several European markets including Germany, Austria, Switzerland, the Netherlands, and France. With a focus on affordable design and wide assortment, Home24 has positioned itself as a go-to destination for stylish yet accessible furniture and home accessories.

Home24 uses a commission-based model for marketplace partners. Exact rates vary depending on product category.

Selling on Home24 requires a proper setup to meet data, logistics, and quality standards. Here’s a detailed breakdown:

1. Register as a seller
   • Apply via the Home24 Partner Portal.
   • Provide company details, VAT ID, and bank account information.
2. Integrate your assortment
   • Use API integration for real-time sync (preferred for scaling).
   • Alternatively, upload via Home24’s Excel template for smaller assortments.
   • 👉 Read our full guide: Selling on Home24 – API Integration with shopvibes.

1. Provide product data & compliance details
   • Titles, descriptions, GTINs/EANs, dimensions, weight.
   • Safety and compliance information (e.g., textiles labeling, lighting energy class).
2. Upload media assets
   • High-quality images (white background, 1000x1000px+).
   • Optional: lifestyle imagery to improve conversion.
3. Configure pricing & inventory
   • Define retail prices and VAT.
   • Keep stock levels updated to avoid cancellations.
4. Set up logistics & returns
   • Confirm shipping methods and costs.
   • Provide return handling details, as Home24 emphasizes customer-friendly policies.
5. Go live & monitor performance
   • Once approved, products are published.
   • Use Home24 analytics to optimize titles, pricing, and conversion rates.

With shopvibes, sellers can manage product data once and seamlessly publish it to Home24 and other marketplaces.

• API-first connection: Direct sync with Home24, ensuring up-to-date product data.
• Excel flexibility: Unique dual option – also supports Excel-based integration.
• Centralized PIM/DAM: One place to manage product details, images, and feeds.
• Time-saving automation: No manual updates or duplicate uploads.
• Scalable growth: Expand to other retailers from the same platform.
  

👉 shopvibes makes listing on Home24 faster, easier, and more reliable than manual processes.

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