Overview
POCO is a German value-focused home and furniture retailer with a nationwide store network and a high‑traffic online shop. Established in the late 1980s, POCO has grown into one of Germany’s best‑known discount furniture brands, serving price‑conscious households with a wide SKU range spanning furniture, kitchens, mattresses, décor, and household essentials.
The assortment is built for fast turns and promotional peaks, with clear, standardized attributes (dimensions, materials, color, set contents, delivery info) and strict EAN/media requirements - making data quality critical for sell‑through.
With shopvibes’ Excel‑Template integration, your team maps POCO‑specific categories and attributes once, validates images and identifiers, and exports consistent, compliant listings at scale without a custom IT project.
Fees & commissions
Seller fees on POCO are generally structured without monthly or cash fees, offering sellers a cost-effective platform.
Obi does not publicly list fixed seller fees. Terms such as margin models, listing fees, and promotional costs are typically negotiated individually with suppliers and set during onboarding.
Factors that may influence the commercial model:
- Product category and competitiveness
- Supply model (direct delivery vs. via warehouse)
- Service level agreements (SLAs) and return handling
For accurate cost details, brands should contact the POCO purchasing department or their assigned category manager.
How to start selling on POCO
- Register as a POCO supplier or partner
→ Contact POCO’s vendor/partner team, provide your company details, product assortment, logistics and fulfilment capabilities. - Receive the POCO Excel template
→ The retailer supplies a category-specific Excel file with fields such as SKU/EAN/GTIN, product title, description, material/specs, dimensions, image URLs, pricing and stock information. - Use shopvibes to fill your POCO template
- Upload the official POCO Excel template into shopvibes.
- shopvibes automatically populates all required fields from your central product catalogue.
- Validate the filled file in shopvibes to ensure compliance with the template structure and mandatory attributes.
- Submit your completed file to POCO
→ Upload the completed Excel sheet via POCO’s vendor portal or send it to your assigned contact for review and listing activation. - Maintain and update your data
→ Regularly update product information, images, pricing and stock in your master catalogue in shopvibes and export updated POCO-ready Excel files as required.
How shopvibes helps
With shopvibes, listing on POCO becomes a streamlined, efficient process.
Why furniture & home-living brands choose shopvibes:
- Your template, fully filled
You use POCO’s official Excel; shopvibes ensures it’s correctly populated and compliant. - No manual re-work
Your product data (titles, GTINs/EANs, images, specs) flows from your catalogue directly into the template automatically. - One data hub, many channels
Manage your catalogue once in shopvibes and export optimized data to POCO and other retail channels without duplication. - Faster launch, fewer errors
Validated, structured data reduces listing rejections and accelerates your time-to-market.
With shopvibes, your POCO listing process is not just another upload but it becomes a smoothly integrated part of your multi-channel data distribution strategy.
