Kaufland Vendor

Kaufland Marketplace is a high‑reach, multi‑category marketplace backed by the Schwarz Group, operating under the Kaufland brand since 2021 after evolving from real.de. It has become a trusted, mainstream sales channel in Germany and is expanding across Central Europe via Kaufland Global Marketplace, currently covering DE, CZ and SK. With strong brand awareness, broad assortment and a price‑driven retail DNA, it attracts established manufacturers and high‑SKU sellers seeking scale and reliability.

With shopvibes’ native API integration, you map attributes once, keep taxonomy‑compliant listings in sync, manage variants and media consistently, and localize product content for DE/CZ/SK with built‑in translation, quality checks and analytics.

Kaufland does not publicly list fixed seller fees for its Vendor Model. Terms such as margin models, listing fees, and promotional costs are typically negotiated individually with suppliers and set during onboarding.

Factors that may influence the commercial model:

• Product category and competitiveness
• Supply model (direct delivery vs. via warehouse)
• Service level agreements (SLAs) and return handling

For accurate cost details, brands should contact the Kaufland purchasing department or their assigned category manager.

1. Register as a Kaufland Seller
   → Visit the Kaufland Seller Portal and complete your registration (EU VAT, inventory source, fulfillment details).‍
2. Request API access
   → After account approval, activate API usage from your seller settings and generate API credentials (Client ID + Secret).‍
3. Connect via the shopvibes API‍
   
   1. In shopvibes, select Kaufland API from the retailer integration list.
   2. Enter your Kaufland API credentials.
   3. Map your catalogue fields (title, description, category, EAN, images, prices, stock) to Kaufland’s schema.‍
4. Validate your data
   → shopvibes automatically checks for mandatory fields (e.g., product_id, language, price) and category-specific attributes.‍
5. Sync and go live
   → shopvibes pushes your listings to Kaufland via API. All future price, stock, or content updates sync automatically.

shopvibes turns the technical complexity of the Kaufland API into a simple, no-code workflow giving you full control without needing developers.

Why sellers choose shopvibes:

• Full automation
  Real-time sync for prices, stock, and content through a secure API connection.
• Faster onboarding
  Skip Excel templates and upload limits and go live directly via API.
• Always compliant
  shopvibes maps and validates your product data to match Kaufland’s exact API schema.
• One data hub
  Manage Kaufland alongside other channels like Otto, Check24, and Amazon from one dashboard.
• Scalable growth
  Expand to new Kaufland markets instantly without extra configuration.
  

With shopvibes, connecting to Kaufland’s API becomes effortless you keep your product data unified, accurate, and always up to date.