Netto Online

Netto Online is the e-commerce arm of Netto Marken-Discount, one of Germany’s largest discount retailers within the EDEKA Group. Founded in 1928 (retail) and launched online in 2013, the company is headquartered in Maxhütte-Haidhof and serves value‑driven shoppers nationwide.

Operated by NeS GmbH, the shop emphasizes a broad non‑food assortment - DIY, home & garden, furniture & homeware, small appliances - plus selected shelf‑stable groceries and weekly promotions. With 4,000+ physical stores fueling brand recognition and traffic, Netto Online offers brands a trusted, high‑reach channel in the German market.

Using shopvibes’ Excel Template auto-fill solutions, you can turn existing product data into Netto‑ready listings fast - category mapping and completeness checks included for consistent, scalable rollouts.

Seller fees on Netto Online Marketplace are generally structured without monthly or cash fees, offering sellers a cost-effective platform.

Obi does not publicly list fixed seller fees. Terms such as margin models, listing fees, and promotional costs are typically negotiated individually with suppliers and set during onboarding.

Factors that may influence the commercial model:

• Product category and competitiveness
• Supply model (direct delivery vs. via warehouse)
• Service level agreements (SLAs) and return handling

For accurate cost details, brands should contact the Netto Online purchasing department or their assigned category manager.

Suppliers and brands can apply directly via the official online application page:

🔗 netto-online.de/unternehmen/OnlineShop-Lieferantenbewerbung

1. Apply as a supplier
   → Visit the official supplier application form.
   → Fill in your company information, assortment details, and provide contact information for your sales team.‍
2. Get approved and receive the Excel template
   → Once approved, Netto sends you a structured Excel file or feed specification for your product data.
   → The template typically includes columns for SKU/EAN, product title, description, material/specs, dimensions, category, pricing, logistics, and image URLs.‍
3. Use shopvibes to fill your Netto Excel automatically‍
   
   1. Upload your Netto template into shopvibes.
   2. shopvibes automatically maps your central product data into Netto’s structure.
   3. Validate your file to ensure all mandatory fields (EAN, brand, description, images) are complete and correctly formatted.‍
4. Submit your completed file to Netto
   → Upload the validated Excel file to your assigned Netto contact or via the vendor portal.
   → Once approved, your products appear on netto-online.de.‍
5. Keep your product data up to date
   → shopvibes lets you refresh pricing, stock, and descriptions instantly - generating an updated, Netto-compliant Excel file at any time.

shopvibes automates the entire Excel-based listing process, making it easy for suppliers to deliver Netto’s required product data in the exact format.‍

Why suppliers choose shopvibes for Netto Online:

• Your template, perfectly filled
  shopvibes uses Netto’s official Excel, ensuring a 100 % compliant file every time.
• No manual formatting
  All your product data (titles, EANs, specs, images, prices) flows directly from your shopvibes catalog.
• Built-in validation
  shopvibes checks completeness and structure before export to prevent rejections.
• Centralized product data
  Manage one master catalog and export optimized data to Netto and all other channels seamlessly.
• Faster onboarding
  Automated file creation shortens the time between approval and first live listings.
  

With shopvibes, listing on Netto Online becomes effortless transforming Excel uploads into a scalable, automated process that saves hours of manual work.